Halfway Around The World On A Wing And A Prayer

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I recovered from my bias about Multi-Level Marketing as a valid business model once I realized I could advertise online and guide people to a compelling presentation. People would buy, and they may as well be buying from me.

I’ll never forget when it hit me. My wife had crawled in the door. She just had the sortof day that makes you want to throw a stapler at your boss and quit your job. In my infinite wisdom I told her I would solve her problem by consulting Google. They never let me down!

I searched “Work From Home”!

After a few weeks of research I ended up rolling the dice. It cost me about $800 on the credit card at the time.

What I really liked about the online MLM business I chose was you could work at home and you wouldn’t have to tell your friends until the money was already piling up.

Once I finally mustered the nerve to tell my wife, she said, “You better earn your money back and quit”. God love her. Why would I quit if I can earn my money back?

I did earn my money back and more. I even enjoyed 5 figure months. You should have heard the guy at the bank telling me I needed to stop bringing in $6,000.00 checks and start only accepting wire transfers. That was a totally cool day.

There was a down side. Advertising for Multi-Level Marketing that could move an $8,000.00 + product was not cheap. Eventually I was putting 1.5k in advertising into the new MLM business of every member I brought on board. I thought that this would jump start them.

The advertising I was doing rocketed me into the top 20 reps listed at the company with in my first 3 months in the Multi-Level Marketing industry. I figured that should really help people blast off to success since it worked so well for me.

Well, they sucked at it. I felt responsible. It turned out that I would have to provide my team with more than just responsive marketing if I was going to ensure their success in Multi-Level Marketing.

However, I did recognize the value around me - the people I was in business with. I saw how I could place an almost corporate structure around my Multi-Level Marketing team.
The, Occupy the City, MLM Solution.

There are many tasks involved in running a Multi-Level Marketing business. There are things not everyone enjoys about the MLM industry. Different people excel at different tasks. Some of my team was stronger in areas I was less inclined to enjoy and vice versa.

When you assign work according to individual strengths your overall productivity increases. It had been right in front of me the whole time.

At Occupy the City we spend our time with professionals that have a huge drive for success. This is exactly the caliber of MLM business owner that will make you successful. More of them come to us every day with a desire to be a part of something so timely, and forward thinking.

Professionally managed marketing + automated training+ personal support + strength based task assignment + a community effort = one heck of a team based, automated marketing system, Occupy the City.

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Starting a business is difficult work but the rewards are seemingly limitless. One of the most important aspects of running a flourishing business is successful marketing. Marketing runs beyond advertising, although advertising certainly is a big part. Understanding marketing before opening your own business is easy if you can remember the “Four P’s of Marketing”.

The first “P” of marketing stands for “Product.” The product is whatever the business is selling, whether an actual physical product or a service. This “P” is mainly about product quality, meaning that it meets the needs of the target market. Product quality will also differentiate between your product and other similar products, so it is important to make sure that the product quality is up to par.

The second “P” of marketing is “Price.” Obviously, any business wants to maximize their profits in order for business to thrive. This is as simple as understanding supply and demand. Setting the price of the product at the equilibrium of where supply and demand meet will ensure the maximum profit. This may be a case of trial and error for a new business, but it’s smart to do your research beforehand and find out pricing strategies of other similar businesses.

The third “P” of marketing is “Place,” also referred to as distribution. Essentially, this is where you will sell your product to the public. There are multiple options for distribution: selling one-on-one yourself, selling the product to retailers or wholesalers or selling online. Often, a business will start out by selling one-on-one or online and reach the point where they are able to sell to retailers. The place where you choose to sell your product is one of the most important aspects of marketing.

The final “P” is the one that most people think about when thinking about marketing. This, of course, is “Promotion.” Many will consider promotion to be advertisements such as magazine ads, television ads, and newspaper ads. These are all promotional marketing strategies. Other promotions will include offering deals and sales on the product in order to lure people into buying. As long as the product is of good quality, they will return to purchase it again at the standard price. Promotion is all about getting your product out into the market.

The Four “P’s” of Marketing are easy to understand and will add to your business when they are correctly implemented. That is why it is necessary to understand marketing prior to starting your own business.

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