Halfway Around The World On A Wing And A Prayer

The importance of at home business leads cannot be understated especially when that home business is network marketing. No leads virtually means no business and yes you could create some income retailing products but it doesn’t build long lasting wealth.

But going out and prospecting “willy nilly” will get you a whole lot of frustration and heartache. Frustration will come from the fact you’ll get uninterested response in the majority of cases and heartache will come from the constant rejection.

And it’s the latter which kills the enthusiasm and desire of most network marketers. MLMers in general are a hearty breed but get told no often enough and there is really only one way to go…and that’s out the exit door looking for something else a little safer and friendlier.

We’ve identified three must ask questions you need to be analyzing before you “throw your line in the water:

How To Identify Your Target Market

1. Who is your target market? In other words, who are the people likely to be most interested in your opportunity?

2. What are they actually looking for? Do you know the things that concern them and what they are actually thinking about?

3. Do you know what they need? And do you have the solution they are looking for?

As a network marketer, knowing your target market is vital. Because network marketing can be really challenging in the first few months, you want to eliminate the chances of constant rejection by only targeting people with an interest in what you’re offering.

So in a broad sense, at home business leads for this niche would naturally include those looking for home business opportunities. But that is still a little too broad. You need to drill down even further. People who are looking to get out of the 9-5 grind are a good target market but still a little too broad.

The truth is, your best target are network marketers. Think about this for moment. They have already been involved in the business, they may have failed in the past and are between companies, or they may have been unfortunate to see their company fail despite the fact they had a little success. So their appetite has been whetted.

Once you’ve established this then it’s time to look at the other two questions. This is a great exercise and you simply put yourself in your prospects shoes and imagine what they would be looking for, what they need and want and what solutions you can then provide for them.

This is great information to use in your marketing and promotion because when you connect with your at home business leads on a conscious level and they come across your message, then they become attracted to you simply because you are understanding what they need. and it’s you people will join in business not your company.

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It’s no secret network marketers in general hate the thought of speaking to prospects. No, it’s not because they don’t want to it simply has to do with approaching someone with an opportunity and the fear of being labeled a serial pest.

That’s understandable and was the main avenue for MLMers up until several years ago. So what’s the answer? An at home business website.

It’s amazing what a difference a website can make to both the quality of leads generated through it and to a person’s ability and confidence to build their business. The best benefit comes in the shape of highly targeted leads. Your prospects will be ready to receive your offer because of the ability to be able to target specific lead groups.

You may not get the picture just yet if you are still working your business offline but understand, with an at home business website you virtually decide who you want to deal with. It’s true, but you still need to know how to use your website the correct way. There is a right and wrong way and we provide you a starting point with how to leverage off your piece of online real estate in the most effective manner.

Attraction Marketing + Pre-selling - The Magic Formula

1. Your site must be used to promote useful take away content for the visitor. In other words, articles on your chosen network marketing niche whether it be nutrition or technology. Provide articles or content that educate the reader.

2. Provide something of value to the visitor which doesn’t cost them anything. A free report offering tips and training. For example, you could put together a small report about the dangers of not taking nutrition. Mention problems and then provide a possible solution. Make sure to include links to valuable resources such and where they can get more information.

3. You will want to create a leads capture area and this can be easily done by using the free report in conjunction with it. People provide their email address for the report.

4. Once you start building a list you can then start providing them with more valuable information but be careful not to use it as an opportunity to bombard them with sales messages.

5. Every time you update your at home business website you can alert your list that you’ve posted new content. This is a great way to stay in touch with them and you are creating a good bond with them.

6. The main aim of using this strategy is to create trust with your prospect. Sales messages create resistance on your prospect’s part. By educating and training them instead, you break down these barriers and become more and more important in their eyes eventually leading to business sign ups.

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I recovered from my bias about Multi-Level Marketing as a valid business model once I realized I could advertise online and guide people to a compelling presentation. People would buy, and they may as well be buying from me.

I’ll never forget when it hit me. My wife had crawled in the door. She just had the sortof day that makes you want to throw a stapler at your boss and quit your job. In my infinite wisdom I told her I would solve her problem by consulting Google. They never let me down!

I searched “Work From Home”!

After a few weeks of research I ended up rolling the dice. It cost me about $800 on the credit card at the time.

What I really liked about the online MLM business I chose was you could work at home and you wouldn’t have to tell your friends until the money was already piling up.

Once I finally mustered the nerve to tell my wife, she said, “You better earn your money back and quit”. God love her. Why would I quit if I can earn my money back?

I did earn my money back and more. I even enjoyed 5 figure months. You should have heard the guy at the bank telling me I needed to stop bringing in $6,000.00 checks and start only accepting wire transfers. That was a totally cool day.

There was a down side. Advertising for Multi-Level Marketing that could move an $8,000.00 + product was not cheap. Eventually I was putting 1.5k in advertising into the new MLM business of every member I brought on board. I thought that this would jump start them.

The advertising I was doing rocketed me into the top 20 reps listed at the company with in my first 3 months in the Multi-Level Marketing industry. I figured that should really help people blast off to success since it worked so well for me.

Well, they sucked at it. I felt responsible. It turned out that I would have to provide my team with more than just responsive marketing if I was going to ensure their success in Multi-Level Marketing.

However, I did recognize the value around me - the people I was in business with. I saw how I could place an almost corporate structure around my Multi-Level Marketing team.
The, Occupy the City, MLM Solution.

There are many tasks involved in running a Multi-Level Marketing business. There are things not everyone enjoys about the MLM industry. Different people excel at different tasks. Some of my team was stronger in areas I was less inclined to enjoy and vice versa.

When you assign work according to individual strengths your overall productivity increases. It had been right in front of me the whole time.

At Occupy the City we spend our time with professionals that have a huge drive for success. This is exactly the caliber of MLM business owner that will make you successful. More of them come to us every day with a desire to be a part of something so timely, and forward thinking.

Professionally managed marketing + automated training+ personal support + strength based task assignment + a community effort = one heck of a team based, automated marketing system, Occupy the City.

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Just as a singer/songwriter like Michael Jackson or Sir Paul McCartney, writes a song once then gets paid a neverending stream of royalty income - or like the writer of the Harry Potter series - writes an irresistible novel then gets paid over and over again as thousands or millions of copies fly off the downtown book shop shelves!

Those royalty incomes are all variations of residual income. Or passive, automatic, monthly or annually recurring income. It’s a rather exciting prospect isn’t it? Many authors, playwrights and songwriters enjoy this recurring residual, royalty income! You can too, as a home based business entrepreneur, working with a telephone and the Internet from your home office. This is what I’ve done since 1997.

Do you fully understand, then, the business model, ideas and concept behind residual income? It is really quite a smart and yet simple business model: “You do something once then you get paid many times over again, for that clever initial action!” It could be the action of referring someone into an online business, like a nutritional MLM, for example.

Certainly, there are many types of home based work online and internet businesses that use the residual income model. For example, nutritional MLM or multi level marketing businesses that typically sell supplemental nutritional products, women’s cosmetics and household goods, like home cleaners, etc., all use the Residual Income Model. It first appeared in about 1950 and has made millions of dollars for business owners and top sales performers. It is also known as referral marketing.

They are a type of referral marketing where you refer someone once to a global home based business compensation matrix or structure then you get paid monthly recurring income at a certain percentage while they remain a paying customer of the company. The simple, compressed matrix works best. Not a complicated binary structure. It looks good in theory but does require a lot of supportive work behind the scenes to make sure your referred downline of customers does not collapse or disappear!

The critical importance of nurturing your workers:
They will all need your constant attention and coaching support, believe me.. Most people seem to work best with frequent leader’s help and reinforcement. You can even devise a system of rewards and incentives, like the large multi-level marketing companies always do. They offer holidays away to Hawaii, for instance, and frequent conferences with hotel accomodation.

Other very smart Internet marketers with online Australian small business ideas create their own passive income systems. I recently joined one such online business called “Passive Profit ROBOT”, created by Jeff Alderson of Florida, USA. I am extremely impressed with this system. It has genius-like simplicity because all I have to do is pass on a free marketing report, by referring people to my unique referrer web URL. That’s all I need to do! It is a very simple system where you refer people using The Internet, then you get paid regularly as they purchase marketing software and business information products through the Paypal and Clickbank merchant systems. Joining these merchant payment systems as an affiliate is a breeze too!

Geoff Dodd
Business Investigator
Perth, Australia