Nov 1st, 2008 Posted in Online Business, Promotion and Marketing | no comment »
It’s no secret network marketers in general hate the thought of speaking to prospects. No, it’s not because they don’t want to it simply has to do with approaching someone with an opportunity and the fear of being labeled a serial pest.
That’s understandable and was the main avenue for MLMers up until several years ago. So what’s the answer? An at home business website.
It’s amazing what a difference a website can make to both the quality of leads generated through it and to a person’s ability and confidence to build their business. The best benefit comes in the shape of highly targeted leads. Your prospects will be ready to receive your offer because of the ability to be able to target specific lead groups.
You may not get the picture just yet if you are still working your business offline but understand, with an at home business website you virtually decide who you want to deal with. It’s true, but you still need to know how to use your website the correct way. There is a right and wrong way and we provide you a starting point with how to leverage off your piece of online real estate in the most effective manner.
Attraction Marketing + Pre-selling – The Magic Formula
1. Your site must be used to promote useful take away content for the visitor. In other words, articles on your chosen network marketing niche whether it be nutrition or technology. Provide articles or content that educate generic for zantac the reader.
2. Provide something of value to the visitor which doesn’t cost them anything. A free report offering tips and training. For example, you could put together a small report about the dangers of not taking nutrition. Mention problems and then provide a possible solution. Make sure to include links to valuable resources such and where they can get more information.
3. You will want to create a leads capture area and this can be easily done by using the free report in conjunction with it. People provide their email address for the report.
4. Once you start building a list you can then start providing them with more valuable information but be careful not to use it as an opportunity to bombard them with sales messages.
5. Every time you update your at home business website you can alert your list that you’ve posted new content. This is a great way to stay in touch with them and you are creating a good bond with them.
6. The main aim of using this strategy is to create trust with your prospect. Sales messages create resistance on your prospect’s part. By educating and training them instead, you break down these barriers and become more and more important in their eyes eventually leading to business sign ups.
Tags: Business, Marketing, Multi-level marketing, Prospect, Real estate, Sales, Small business, Website
Oct 28th, 2008 Posted in Online Business, Promotion and Marketing | no comment »
Image by hongxing128 via Flickr
Pricing your Product to Move – Affiliate Marketing Tips
In any marketplace finding the price to ask for your product or service that appeals to customers but doesn’t cut you out of profits is a tough balancing act to pull off. Pricing at what you think you deserve for your work may suit your self image but it might mean your product or service will not sell. A big factor is the competition because if someone else comes into the market with a similar product for a little less, they can steal your market share. But on the other hand selling too low means losing margin which means at some point you lose money so why be in the marketplace at all?
This dilemma is just as much of a challenge when selling your product online in a digital marketplace like Clickbank as it is outside of cyberspace. Clickbank doesn’t set your prices and you will live or die in their market based on the quality of your product, how well known what you have to offer is and the relationship between price and value. All of these things are age old market principles that are unchanged just because our marketplace and our product has all gone digital.
One school of thought calls for you to come in with as low a price as you can so you can capture larger sales numbers. Within the context of Clickbank, this does have some solid business thinking behind it. The Clickbank tracking system reflects the movement of your product quantitatively and that is reported to existing or new affiliates. So simply put, the more product your sell, the better it looks to new affiliates. This means more affiliates pick up your product out of the Clickbank marketplace and your sales continue to go up which is a delightful momentum to see happen. That kind of market behavior can offset setting your price low fairly easily.
The other school of thought calls for you to set your price higher to reflect a higher quality product and realize a greater profit per unit on each sale. This may result in fewer affiliates picking up your product on Clickbank but the sales they do generate give you a higher return per unit. It’s possible the outcome could be a wash so deciding which approach to you can be intuitive and may be an area worth some experimentation to see which business model works best for you.
Much of the beauty of becoming an internet marketer in the first place is that you have so much more price leverage than a traditional merchant outside of cyberspace. Because your product is entirely digital, you operate at basically zero overhead. Once you produce the software or the e-book, production is nothing more than generating another digital copy which costs nothing. You may have some software costs for specific formatting software but once your infrastructure is in place, your only cost is the time it takes you to make more product. There is no manufacturing, no cost of goods sold, no distribution costs and with the Clickbank system, virtually no advertising cost either.
This means you can afford to price your product competitively because you will always make a profit of some sort. Now the shelf life on digital products is not very long so you want to milk as much profitability out of each product during the months when it is “hot” and then pump more product into the Clickbank marketplace.
You do have to beware of adjusting your price too much on a single product. If customers see your price moving around, they lose faith in you as a merchant. The best way to “experiment” with pricing is to set a price on a product, track its sales and then sell a very similar product at a different product and continue to track and compare the results. While other factors influence sales, you can eventually develop a model which will serve as a solid pricing strategy.
Need more online selling tips? Grab them here!
Tags: Business, Business model, Clickbank, Internet marketing, Market share, Marketing, Product, Sales
Oct 24th, 2008 Posted in Business and Management | no comment »
Image via Wikipedia
Starting a business is difficult work but the rewards are seemingly limitless. One of the most important aspects of running a flourishing business is successful marketing. Marketing runs beyond advertising, although advertising certainly is a big part. Understanding marketing before opening your own business is easy if you can remember the “Four P’s of Marketing”.
The first “P” of marketing stands for “Product.” The product is whatever the business is selling, whether an actual physical product or a service. This “P” is mainly about product quality, meaning that it meets the needs of the generic for precose rel=”wikipedia” href=”http://en.wikipedia.org/wiki/Target_market”>target market. Product quality will also differentiate between your product and other similar products, so it is important to make sure that the product quality is up to par.
The second “P” of marketing is “Price.” Obviously, any business wants to maximize their profits in order for business to thrive. This is as simple as understanding supply and demand. Setting the price of the product at the equilibrium of where supply and demand meet will ensure the maximum profit. This may be a case of trial and error for a new business, but it’s smart to do your research beforehand and find out pricing strategies of other similar businesses.
The third “P” of marketing is “Place,” also referred to as distribution. Essentially, this is where you will sell your product to the public. There are multiple options for distribution: selling one-on-one yourself, selling the product to retailers or wholesalers or selling online. Often, a business will start out by selling one-on-one or online and reach the point where they are able to sell to retailers. The place where you choose to sell your product is one of the most important aspects of marketing.
The final “P” is the one that most people think about when thinking about marketing. This, of course, is “Promotion.” Many will consider promotion to be advertisements such as magazine ads, television ads, and newspaper ads. These are all promotional marketing strategies. Other promotions will include offering deals and sales on the product in order to lure people into buying. As long as the product is of good quality, they will return to purchase it again at the standard price. Promotion is all about getting your product out into the market.
The Four “P’s” of Marketing are easy to understand and will add to your business when they are correctly implemented. That is why it is necessary to understand marketing prior to starting your own business.
Tags: Advertising, Business, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Sales, Target market
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